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Ric Holland

Ric Holland is a creative, marketing and business development director working at the cutting edge of technology innovation - consulting with best in class businesses, vendors, developers and start-ups.


Originally Creative Director for 25 years delivering SME and corporate marketing projects for his clients and later logically transitioned to Marketing Director roles delivering strategy and projects from the client side, both locally and internationally.  

Professional History

A creative career built on the pulse of digital technology, concepts, design, marketing, communications, sales and business innovation - riding the ever-emerging waves of disruption.

His professional life spans 40 years working in companies such as Meta Creations, IBM and Wacom as well as founding his own company Extreme Digital. he stayed industry relevant by constantly moving forward, researching and providing up-to-date expertise and skills in full-time and consulting roles.


Skills in Creative, Brand, Marketing, Technology and Sales with a talent for curating and producing premium industry innovation events about what has been and what is yet to disrupt us.

During the past decade he's researched and worked in technology sectors such as NUI, UX, Spatial Interaction Design/XR and Cloud Computing, having acquired insights and forward thinking when considering new market opportunities, user/customer behaviour, creative thinking, innovative ideas and technology.

He developed a Digital Media teaching reference framework and delivered it as senior lecturer at UNSW, UTS, Billy Blue Design School, SAE and was a mentor and Industry Liaison consultant for AFTRS Laboratory of Advanced Media Production. (LAMP)

A UX researcher at UNSW, surveying AR/VR, NUI and other spatial computing technologies for qualitative observations of human skills transfer between two subjects immersed in expressive XR prosthesis systems to identify a 'Master and Apprentice' accelerated skills learning model.

Global Evangelist & Partner Manager for Wacom - World leader in Natural User Interface technology. Ric proudly authored Wacom’s 25 Year Anniversary Book – Art of Making Marks. Presented at many local and international conferences and events for Wacom.

Creative Director for IBM eBusiness Innovation - Interactive Branding and Design - delivered large scale User Centered Design/UX projects across APAC and was responsible for pitching and delivering multi-million dollar websites for Westpac, Thai Farmers Bank, AUS Government Departments, etc.

APAC VP for MetaCreations Corp - Fractal Design/Metatools merger - creative software tools including (Corel) Painter, Bryce 3D, Carrara, Canoma, Poser, KPT, Infini-D, etc.

Founder/Creative Director - Extreme Digital - International award winning design agency that set new standards in digital media creation during the 'Digital Revolution' of 80s and 90s. Consulting CD and CMO part time 2000 - 21.

Work Experience

CMO. TribeTech consulting

2021 - present

TribeTech provides enterprise-level IT and security to small and mid-sized businesses without the massive price tag or management overhead. Ric conducted a brand strategy review and delivered new marketing strategy, company website Blog content, Facebook, LinkedIn, YouTube, CRM, EDM content, campaigns and events. New Strapline - At TribeTech we envision a more human future where technology seamlessly supports your business.

CCO. Extreme Digital consulting

2003- present

Consulting Services : Branding, Marketing, Design & Technology, UX, XR, Design Thinking, Tech Evangelism, PR & Communications, Start-up Mentor, Academic Research, Adviser/ Digital Media Course Development, Senior Lecturer, Public Speakers and Events production.


Responsible : Marketing as a Service (MaaS), Brand & Creative Strategy, Technology, Production, Business, Project Development and Delivery.


Business Clients : Branding and Digital Marketing as a Service for TribeTech, Red Cartel, Visospace, SpaceTime XR, Offis Cloud Services, Wacom, HotHouse - Toyota, Studios 301 ( INXS Universal Music), SAE Global, Alcatel, Ambience, Fujifilm, South Corp Wines, IAG, 3G Hutchison, Different, IdN World, Gravity.


Academic Clients : UNSW (University of New South Wales), COFA (College of Fine Art), UTS (University of Technology Sydney), AFTRS (Australian Film, TV & Radio School), LAMP (Laboratory of Advanced Media Production), Billy Blue Design School, SAE Computer Graphics College, Enmore Design Centre. IDEA (International Design Education Association) 10 years of workshops and events that benefited over 50 charity clients and hundreds of students from TAFE colleges, Universities and private institutions from Sydney, Wollongong and Newcastle, effectively the first industry work experience engagement program now commonplace in all education institutions. 

CMO. Offis Cloud Solutions full-time

2012 - 2017

Sales and Marketing Executive responsible for all online and offline marketing strategy and deliverables. Annual budget forecasts and recommendations based on sales revenue and new customer acquisition targets. Delivered a new corporate website built on custom Django CMS, Google Analytics, SEO, Adwords, Content Marketing, Blog, Linkedin Sales Navigator for sales team, UX and new technologies for developing business solutions. Sponsored partner events with IBM and others.


Produced over 30 business and technology innovation events, social engagement campaigns - providing sales lead growth. Founding Sponsor for AR & VR Sydney meetup events.

Event Brands:


SkunkMonk - Digital Agency Network for technical and creative directors. (Creative Technologists)
ISV Speakeasy - Business/Technology Community for Independent Software Vendors and SaaS.
eClub - One of the most respected technology/business innovation communities, presenting the latest in technology and future trends, seeking to explore and discuss technology trends and their impact on the future of business.
CIO - Chatham House Round Table luncheons.


SAE Bachelor of Interactive Technologies - Advisor 2016

UNSW - Qualitative Research in NUI (Natural User Interfaces), UX, VR, XR 2015

UNSW - Senior Lecturer Digital Media 2006

UTS - Senior Lecturer Digital Media 2006

Billy Blue Design College - Senior Lecturer 2006

Enmore Design Centre – Patron, co-founder IDEA. 1995 - 2005

IBM GSA - UCD Methodology 2003, Media Training 2002, Sales Methodology - Solutions Selling 2001

Randwick Design Centre - Advanced Diploma - Graphic Design 1980.

Honours and Awards

CEO's Award - 2009 Masahiko Yamada (CEO Wacom) - In recognition of Ric Holland’s contribution to the successful communication of Wacom's reputation in the Global Professional Digital Content Creation markets.

Art of Making Marks - Ric authored the coffee table book that became a 25th Anniversary Publication for Wacom which received recognition from digital professionals around the world plus a promotion to join the Global Brand Management Team in Japan and Germany working directly for Wacom's CEO in Japan.


Advanced Photoshop Magazine book review. Author - Ric Holland Wacom celebrates 25 years of excellence with this inspiring limited-edition resource. This title presents some of the world's foremost design pioneers and innovators who use Wacom digital drawing devices. A mixed bag of commercial creative culture and aesthetic delights. Wacom has come a very long way and this limited-edition title reveals how it has carried artists along with it.

Interesting and truly inspiring.

AIMIA - VP NSW Committee 2001 – 2006

AIMIA - TradeStart Participant


Academic Advisory Boards - Enmore Design Centre TAFE, School of Audio Engineering SAE

SAE Bachelor of Interactive Technologies 2016, Bond University and Create Australia (Accreditation Advisory Consultant)


International Design Education Association (IDEA) - Co Founder and VP 1995 – 2005 celebrating 10 years running the 4 Day Thing workshops and events that benefited over 50 charity clients and many hundreds of students from various Universities, TAFE Colleges and Private design institutions from Sydney, Wollongong and Newcastle.

AIMIA Awards Judge - 2003 - 2017
20th Annual London International Awards Interactive Media Judge - 2010
Integrated Media Awards Judge - 1998

IdN Design Awards winner 1989 - 1995

MacWorld Design Awards winner 1990 - 1995

Australian Catalogue Awards winner 1992 - 1995

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